Microsoft unveiled more details about the upcoming Windows Phone 7 smartphone platform this week. While Microsoft’s smartphone market share has been falling, Windows Phone 7 could arise as the best smartphone platform for businesses.

Windows Phone 7 has an advanced interface. It will use the Zune Marketplace in much the same way the iPhone counts on iTunes, but Windows Phone 7 will be capable of syncing wirelessly instead of needing a physical connection.

A smartphone must be able to combine and also socialize with the apps that users are already familiar with and count on each day in order to be an effective business instrument. Other platforms like the iPhone, or Android smartphones give various solutions to convey an experience as close as possible – but it’s hard to contend with smooth, native integration.

There are some parts where Microsoft seems to have borrowed a page from the Apple playbook, though all signs are that Microsoft expects for the antenna on Windows Phone 7 devices to keep functional even if you hold the device in your hand.

Microsoft could still mess it up. The iPhone 4 should be a great success for Apple, but because of bad engineering and bad quality control, it is confronted with a public relations problem. If Microsoft gets it right, Windows Phone 7 should be the real leader for smartphones in the business. Finally, Windows Phone 7 could also supply the same advantages and smooth integration for tablet platforms too.